Keyword: emotional tone

2 results found.

Research Article
Emotional brand communication on social media to foster financial well-being
Charmaine du Plessis
Online Journal of Communication and Media Technologies, 13(4), October 2023, e202342, https://doi.org/10.30935/ojcmt/13452
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Research Article
Emotional Appeals are used in Social Advertising: Content Analysis on Turkish Case
Rasime Ayhan Yilmaz, Mesude Canan Ozturk
Online Journal of Communication and Media Technologies, 3(3), July 2013, 74-90, https://doi.org/10.29333/ojcmt/2435
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